"Silver Gaming" in Germany

Videogames are more and more becoming a regular medium. Like older mediums (books, TV) they are increasingly being used by a variety of people (across gender and age barriers) for various different means (e.g. entertainment, learning). As part of this process different specialized markets emerge (this was one of the topics of my diploma thesis).
On the 25th of January 2010 the first congress about gamers exceeding the age of 50 took place in Germany. As project manager for the conference I was very happy we hit a nerve with the topic which we labelled „Silver Gaming“ (we were sold out 🙂 . The next conference will most likely be taking place end of April in Nuremberg.
I especially liked the presentation by Nintendo. They mentioned the pressure of the strong ageing in Japan as a main reason for the development of alternative input methods for their consoles.
Other presentations included:
  • Roland Weiniger (SpieleGilde (GamesGuild) Games Industry Association): Serious Games – A huge growth area for the cultural industry.
  • Prof. Dr. Karl-Werner Jäger (Committee of Standard Practice (ANP) in DIN registered association (e.V)): Standard framework for the development and organization of user interfaces of interactive systems and games
  • Guido Hunke (A.GE Bodensee agency for generational marketing, Ravensburg) and others: Games in the senior and generational marketing area
  • Hermann Beißer (Head of the Käthe-Reichert-Nursing Home Workers‘ Welfare Association (AWO) Nuremberg): Video games in assisted living and nursing homes
  • Prof. Dr. Helmut Herold, Prof. Ethelbert Hörmann, (Ohm-University Nuremberg): genesis – “nuts and bolts “ promotion/advancement with computer games
A first summary of the findings of the congress in German can be found in this press release. A more detailed documentation will be released on the website of the congress in the future.
If you are interested in the topic but Nuremberg is to far, you can meet many of the participants of the conference in the Xing (~German LinkedIn) Silver Gaming group.

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