Good to see that Jesper Juul is taking on the casual games. He gave several speeches about the topic in the last days (The Sun Always Shines in Casual Games, How They Got Game).
There are some problems connected with the use of the term „casual“ in computer games.
There are these games which we are calling „Casual Games“ with properties like „small games, easily learned, and usually distributed over the internet“ and so on (Zuma, Beeweled and Diner Dash being examples).
But then there is also the way how you play. You can play any game in a casual manner. You can play a quick „casual“ Quake session. And you can try for hours „hardcore style“ to compete with a high score in Bejeweled.
On the Gamers in Society Seminar in Tampere last week Jussi Kuittinen, Annakaisa Kultima, Johannes Niemelä and Janne Paavilainen from the Game Research Lab presented a paper proposing a stricter use of the term Casual-in-Games. Probably Juul and the Gamelab should exchange ideas (and keep me in the loop ;). Their paper is not published yet. If Copenhagen an Tampere would come up with a casual games terminology together it would not only be industry interests forging the „casual“ terms.
Juul is using the term Gaming Literacy – sounds nice. I thought about Game Capital (like Social or Human Capital) which represents investment into learning how to play games.
(Thanks to Daniel Pergman to giving me the „Juul is casual“ hint)