Diploma thesis completed

I completed my diploma thesis and are waiting for my result. Right now I am preparing for my final exams. I will have completed my studies in March 2009. I will prepare a summary of my findings then.

In short: There were huge differences in demography and play style between the Hardcore Game Player and Casual Game Player audiences. There is not just ONE computer games culture. Gamers associate different functions and meanings with gaming. Generally restrictions (like income, time, experience with input devices and games) are less relevant when choosing which games to play than preferences (like attitude towards violence in games).

Edit: I was awarded the mark „very good“ on the thesis.

Play FETT!

While working on my diploma thesis I am also doing some consulting. One of my clients www.fettspielen.de, a German online gaming website, went live April 2008. I was involved with the project since November 2007 while the strategic direction of the website was not yet decided.
I really like the graphical style of the website as well as how quickly you can browse through the different games. Using the site is very easy. For example every registered user automatically has a personal profile-site (check out mine). Please write me if you have any comments on the website. David An, the founder of Fettspielen, has many nice ideas for the future development of the site. And he got backing from Holtzbrinck, who also own StudiVZ the German Facebook. So Fettspielen is a name to remember.

Fett is German slang for cool, spielen means to play.

Fishing in Lake Sagar

As I wrote in another post we sold neodelight.com and all our sources to 7Seas Technologies.

In January 2008 the Neodelight staff was in Hyderabad/India to train the 7Seas team on our sources. We wanted them to learn on the job and therefore created a nice little game with them which even has some serious thoughts to it:

When we were sight seeing in Hyderabad, we visited Lake Sagar, a picturesque but heavily polluted lake (to keep us from doing foolish things a man told us „When you swim here – you die!„).
Around the lake we saw many „not littering“ signs which hopefully will have an effect soon.

We crossed the need to train the team with the problem of the polluted lake and got as a result the game „Clean Sagar“ in which you have to fish out garbage from the lake so it can recover.
Three days after the idea the completed game was released on the official press conference and the game became a big hit in the press as well as with Indian gamers.


The other game which was released on the press conference was Mouse Maze. This very nice mouse avoider which we created in 2007 even won the FICCI FRAMES Best of Animation Frames Award for the online gaming category. By the way, Halo 3 won best console game and Gears of War best PC game awards.

So everybody was very happy with the press conference. Especially the fish in Lake Sagar.

Do Casual Gamer become Hardcore Gamer over time?

End of last year I conducted a survey on a casual games website (the German part of Zylom.com) and two Hardcore Games websites (Gamestar.de, Ingame.de).
In this blog I call the players from the casual games website casual gamers and the gamers from the hardcore games websites hardcore gamers.

I was very busy selling my own casual games company since the survey was online. Therefore I was only able to take a very brief look in a not statistically significant part of the data yet.
But this brief look already changed my view on the „most Casual Gamer will slowly become Hardcore Gamer“ topic.
The typical argumentation line is the following:
Casual games are way easier to pick up than hardcore games and are therefore the natural starting point for most non gamers.
Through playing casual games these gamers will over time become more experienced with computer games (becoming computer game literate) and will then slowly migrate to the more sophisticated hardcore games.

But my data does not support this as the Casual Gamers are already playing since 16 years while the HC Gamers only play since 10.

Therefore if you only look at the years of experience with computer games, the Casual Games are ahead.
This speaks against a general trend of casual gamers migrating to become hardcore gamers the longer they play.

In my survey the hardcore gamers have an average age of roughly 20, while the average age of the casual gamers is a bit below 40.
Youngsters are considered to have much more time to play games than older people.
And you generally need more time to play hardcore games than casual games. So how about hardcore gamers becoming casual gamers when they get older?
I did not ask about it, so this one is pretty much open for speculation. But what do you think judging your friends and family?

To sum it up I don’t think the years of experience are very important, but the age someone did play computer for the first time.
I think older persons are not as playful with new things like computers as kids are and therefore more easily frustrated and turning to the simple to learn casual games.
I my survey the hardcore gamers started playing with 10, the casual gamers with 20.

What is next?

I am writing this in Hyderabad/India. Last week my two partners and me transferred our casual games assets to the Indian company 7Seas Technologies (press release, news coverage). Together with the brand „Neodelight“ we sold our portal (www.neodelight.com), games as well as engine technology. Training the 7Seas team on our technology as well as business model was a very demanding and interesting task. I am really interested in how they will do with the combined potential of our technology and their man power.

During the last six months I was asked several times why we are selling Neodelight.
We started Neodelight 5,5 years ago. We created some games, they became popular. We created more games and the www.neodelight.com portal and both prospered together. For this whole time Neodelight was just a part time job my business partners Florian Metzger and me. Florian was studying Art and later concentrated on his band Haferflocken Swingers. I was studying Sociology, Political Science and Psychology. Robert Wenrich (who joined 2005) was busy with studying Chinese and writing TV screenplays. We had an early start and and a very good position in the market but over the years the online games business became more and more professional. We knew that at some point we would need to invest more time and money in Neodelight or see the project being outstripped by more business oriented ones. We finally decided that we wanted to find a company who could use and continue what we started. We are happy that we found 7Seas Technologies.
After the buyout will be completed I will now focus on my research and complete my diploma.

And what will happen next? More research? Creating a new or joining an existing company? Some consulting perhaps? Or something completely different? Stay tuned…

794 hours and the next 7 months.

I conducted a qualitative online survey about computer playing habits for my diploma thesis in sociology. Several thousand gamers answered the survey on de.zylom.com, www.gamestar.de, www.ingame.de and couple of smaller sites.
I thank all the participating sites. But I especially want to thank all the people who took the time to answer the survey, 794 hours in sum to be exact. January I will be in India, first for business and then for some traveling. February 6-8th I will be in Amsterdam for the Casual Connect (my third time). Contact me if you want to chat there: u@ulrichtausend.com. The diploma thesis will be completed 1st of August 2008. I will keep you posted about what I find out.

Most Finns play, but not computer.

When I was in Tampere this spring Frans Mäyrä presented a first glimpse of a massive quantitative study about gaming habits in Finland. The really great thing about their study is that it covers a pretty representative share of the Finnisch population and asks them about media usage and gaming habits. Therefore we don’t just have answers from gamers but also from non gamers. The final report was published now and I find it really interesting.

During the last month 66 % of the respondents reported playing traditional games, 59 % money games, 31 % digital games and 4 % engrossment games (LARP).

This means that when we want to study games, we should not only focus on computer games as these are not the dominant gaming form. Traditional games and money games are much more common. This fact is especially important for casual (computer) game studies as much more potential or actual casual gamers have experience with traditional or money games than with hardcore (computer) games. This can also partly explain why Solitaire is the most popular digital game (the other reason is the availability of this game on any Windows PC).

Back then in Tampere I was discussing with Frans Mäyrä the usage of their data for my own thesis. But I finally decided that I wanted a specifically designed casual-hardcore-games survey. Probably I will present my findings there in 2008.

Casual Games and Gender

The Casual Games Association has released their Casual Games Market Report 2007 . Would be interesting to get my hands on it as an article on it says that men play casual games as often as women which is different to the common believe that most casual gamers are women. Seems the men don’t like to admit they play these „little“ games.
I wonder how they got their data. Most classical casual games websites told me the huge majority of their visitors would be women. So where do the men sneak in?
One possible solution could be that men are more likely to play on www.newgrounds.com etc.. Most Games there can also be called „casual“ if you mean easy to pick up. But on the other hand many of the games on newgrounds have some gore which is something which does not fit other definitions of casual games. For example you won’t find any gore on pogo.com etc. Could turn of the women…